Sectors

Five sectors, with mining at the core.

Mining and mineral product supply is our core business. We also work in trade, software, digital and events through our brands. Below you can see which of our brands operate in each sector and what they do.

Mining

Natural mineral and industrial raw material supply.

Our core business. We supply natural minerals and industrial raw materials wholesale, led by kaolin, zeolite, leonardite, bentonite, iron sulphate, calcium sulphate and perlite. We deliver the right product, in the right quantity and packaging, to agriculture, fertiliser, construction, ceramics, foundry, paint and water treatment.

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Products

Kaolin Zeolite Leonardite Bentonite Iron Sulphate Calcium Sulphate Perlite

Brands

  • BALKIR MADENCİLİK

    Our mining brand for natural mineral and industrial raw material supply.

Trade

Nut, frozen and cold-chain food exports.

We have extended the network we built on the supply side into food exports. We export to the United States and Europe under our own brands.

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Brands

  • ROXXA

    The brand under which we export nuts to the United States.

  • NORTH FOOD

    The brand we registered for nut, frozen and cold-chain food exports to Europe.

Software

E-commerce infrastructure, SaaS products and digital platforms.

We turn our e-commerce and search engine experience into our own software products. The gaps we saw in off-the-shelf e-commerce software led to ENTIGO. We are now rebuilding that experience for the global market with MERFINIS.

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Brands

  • ENTIGO

    E-commerce software built on our e-commerce management and SEO experience.

  • MERFINIS

    The e-commerce SaaS platform we are building for global markets on the ENTIGO experience.

  • HVAC SERVICE FAST

    A directory connecting US homeowners with heating, cooling and ventilation professionals.

  • MOTOREKA

    A platform bringing together motorcycle data and a rider community.

Digital

Full-service digital marketing, from SEO to production.

This is where the company started. A journey that began with web design has become end-to-end digital marketing, delivered through our SEOLOG (opens in a new tab) brand and specialist partner agencies. For influencer marketing and large full-service projects, we work as one team with our partner agency.

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Brands

  • SEOLOG

    Our digital marketing brand for SEO, advertising and social media services.

  • SEMALT

    Our global SEO solution partner; we are its distributor for Türkiye.

Events

Event planning, organisation and event production.

We run our own events and also plan and deliver events for other brands. Beyond the organisation itself, we cover the crew, equipment, filming and production an event needs. We run this work as one team with our partner agency.

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Brands

  • SACRE

    Our own events brand. We bring the Sacre Community together at events we run with our partner agency.

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